Embracing the Elegance of Old Money Style

In the wake of Sofia Richie’s enchanting wedding at the beautiful Hotel du Cap-Eden-Roc in the South of France, social media platforms have been buzzing over the “old money aesthetic”. The expression refers to a traditional way of living that’s tied to family legacy, proper education and discreet elegance, often including activities like polo, golf, ballet and horse-riding. This refined sensibility stands and contrast with the ostentatious displays of wealth characterised by the “new money” or “Dubai money” style, involving flamboyance, vibrant colors and extravagance.

The current year witnesses a return to classic fashion roots. Leading the way, Ines de la Fressange, Jeanne Damas, Rosie Huntington-Whiteley and they’re being followed by Instagram fashion icons like Mimi Arr, Wendy Swan, Alison Tolby, Chloé Bleinc… This trend is becoming really popular.

So what defined this revived trend?

Key elements:

• Elegance, simplicity, confident

• Distinct bourgeois appeal

• Timeless charm with a French essence

• A palette of neutral tones

• Emphasis on premium material: wool, silk, sturdy cotton, tweed and linen

• Layering for an effortless chic effect

• Flowing fabrics that exude grace

• Silhouettes are gently drape, with defined waistlines

• Covering the skin, with a few exceptions for neck, ankles, while maintaining respectable lengths

• Subtle jewellery with a preference for dominant gold tones

• Styles blow-dry hair or attached in a sleek bun

Paris, the capital of fashion, or Monaco, luxurious weekend destination, continue to personify the essence of this chic bourgeoisie lifestyle. This way of life also extends its influence to children’s fashion and activities choices.

In conclusion, the charm of the old money aesthetic isn’t just about looks. It embodies a refined and cultivated way of existence. It speaks to a narrative of heritage, sophistication, and timeless elegance that captivates the senses and transcends fleeting trends.

I hope this article has clarified this commonly used expression and inspired a potential wardrobe refreshment!

J.T.